February 8, 2023

Juan Kabayan

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2022 Brawl Stars World Finals becomes the game’s most-viewed esports event ever

Image credit: Brawl Stars

The 2022 Brawl Stars World Finals, which took place at Disneyland Paris, has become the mobile game’s most-viewed esports event ever.

According to Esports Charts, the event recorded over 390,000 peak viewers with the most popular match being the round of 16 clash between Tribe Gaming EU and ZEST LATAM.

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Alongside beating the game’s peak viewership record, which was previously set at 258,446 during 2020’s Brawl Stars World Finals, this year’s edition also garnered the most hours watched (2.9m) and average viewers (200,000).

This year’s grand final featured both of ZETA DIVISION’s rosters — ZETA DIVISION ONE and ZERO — with the Japanese organisation’s ZERO team claiming the title.

Notable Western organisations that took part in the event include SK Gaming and NAVI, the latter of which competed in three titles — CS:GO, Brawl Stars and VALORANT — in one weekend. 

In terms of average viewers, the most popular team, according to Esports Charts, was Brazilian roster Chasmac Gaming BR (335,800). ZETA DIVISION ONE was the most viewed team in terms of hours watched (913,800).

esports payments and monetisation reportThe Payments and Monetization of Esports whitepaper was a collaboration between Nuvei and ESI. Click here to read the whitepaper.

Unlike last year’s event, the 2022 Brawl Stars World Finals featured spectators who travelled to the Disney Events Arena. Similarly to the title’s other world finals, the tournament featured a $1m (~£826,180) prize pool, with $400,000 (~£330,472) going to the victors.

The most popular language-platform for this year’s event was English, recording a peak figure of 308,354. This was followed by Spanish (54 457), Portuguese (20,668) and French (13,093). 

Tom Daniels

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Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.