February 8, 2023

Juan Kabayan

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Coca-Cola returns as a partner for the Esports Awards

(ESI Illustration) Image credit: Esports Awards / The Coca-Cola Company

American beverage company Coca-Cola will return as the official beverage partner for the 2022 Esports Awards.

Coca-Cola will work together with Top Golf to create a VIP activation during the Awards. Moreover, attendees will be the first ones to see the new Wild Rift-themed Coca-Cola cans.

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Coca-Cola will also be the presenting partner of the Esports Personality of the Year award. Last year saw Free Fire player and Founder of Fluxo, Bruno Goes, take home the award.

The Esports Awards are fast approaching. The awards show is one of the most notable in the esports industry and will take place in Las Vegas this December. The awards aim to showcase the best esports organisations, players, on-air talent, and media, as well as esports-focused content.

In the buildup to this year’s event, the Awards revealed a number of partnerships and sponsorships with a range of brands. These include footwear brand Crocs, Amazon Music, Blinkfire Analytics, the Leukemia and Lymphoma Society and car brand Lexus. Lexus is also the title sponsor for this year’s event.

esports payments and monetisation reportThe Payments and Monetization of Esports whitepaper was a collaboration between Nuvei and ESI. Click here to read the whitepaper.

Coca-Cola and the Esports Awards first partnered in 2021 for an activation at the Six Flags Over Texas theme park in Arlington, Texas.

Michael Ashford, the CEO of Esports Awards, commented: “It’s always an honour to welcome back a partner for another year. Last year together with Coca-Cola we were able to create some very special memories for our attendees, and I look forward to doing it again in Las Vegas in 2022.”

Ivan Šimić


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Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.