November 28, 2022

Image credit: Team Liquid

Multinational esports organisation Team Liquid has revealed several notable partner integrations for its upcoming World of Warcraft Race to World First event.

Team Liquid will participate in the event, which will kick off on December 13th, under its newly-launched MMO vertical Liquid Guild. Moreover, for the duration of its Race to World First event, Team Liquid will host over 40 raiders and broadcasters at its Alienware Training Facility in Santa Monica, California.

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Cryptocurrency platform Coinbase will return as Liquid’s presenting partner, organising custom segments for fans as well as being featured prominently on broadcast, merchandise and social content. Coinbase will also present the ‘Winning Pull’ instant replays and highlights. Some of the post-event content also includes Boss Kill and Boss Guide videos.

In addition, Team Liquid’s Race to the World First campaign will feature six supporting partners in total. As mentioned prior, the event will be hosted at the newly expanded Alienware Training Facility. Moreover, the hardware company will also provide its PCs, gaming monitors and internet access services.

Race to World First sees multiple World of Warcraft guilds compete to be the first to complete the game’s latest raid. On December 13th, players will be looking to claim the title by finishing the new Vault of the Incarnates raid.

As the official RAM and SSD partner of Team Liquid, computer technology company Kingston Technology will power Liquid Guild throughout the event with its Kingston Fury DRAM hardware.

Energy drink brand Monster Energy and wellbeing firm Thorne, will provide energy drinks and a customised regiment of supplements, respectively. Moreover, Thorne will be the presenting partner of this year’s Morning Show, whereas Monster Energy will support Liquid Guild’s After Show.

esports payments and monetisation reportThe Payments and Monetization of Esports whitepaper was a collaboration between Nuvei and ESI. Click here to read the whitepaper.

Team Liquid’s official gaming chair partner Secretlab is also joining in on the activations. The gaming chair manufacturer will sponsor Team Liquid’s ‘Hot Seat’ broadcast segment, as well as hold a fan giveaway for Team Liquid’s branded Titan EVO 2022 chair.

Last but not least, car manufacturer Honda will present the MVP of the Day segment, as well as create a Boss Progression Tracker, an overall tally of all competing teams and their status. Honda will also premiere a new esports spot titled, Mount Up, featuring the return of Team Liquid’s pro players Eiya and Max.

Team Liquid and Honda recently announced a new naming rights deal, after first teaming up in 2019.

Radina Koutsafti


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Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.